TOURISM Secretary Christina Garcia Frasco underscored the pivotal role of gastronomy in tourism development and as a catalyst for economic growth and cultural exchange in the Asia Pacific Region.

Frasco, who represented the Philippines as Chair of the UN Tourism Commission for East Asia and the Pacific, made the statement Thursday (May 9) as one of the guest speakers at the 3rd World Tourism Industry Conference (WTIC) and Business Luncheon. 

The global forum coincided with the opening day of the Seoul International Travel Fair (SITF) 2024, happening from 9 to 12 May 2024.

With the theme, "Gastronomy Tourism:  Harbinger of Industrial Development and Cultural Harmony of the World”, Frasco addressed her tourism counterparts and distinguished guests from the travel and tourism industry present at the event, highlighting the vibrant and diverse gastronomic landscape of the Asia-Pacific region, and the vast benefits that gastronomy brings across the region.

“Gastronomy tourism is not just about indulging in delicious food; it also has immense economic and cultural benefits for the Asia-Pacific region. This form of tourism attracts food enthusiasts from all over the world, creating opportunities for local businesses, farmers, artisans, and the like. It stimulates job creation, promotes sustainable agriculture, and preserves culinary traditions that have been passed down through generations,” Secretary Frasco said, noting the importance of events such as the WTIC and the SITF in recognizing the “immense potential of culinary experiences in attracting tourists and fostering cultural exchange.”