In yet another industry-leading step, Globe, a frontrunner in telco services and digital solutions in the Philippines, has created a new group to lead the company’s adoption of artificial intelligence, as it consistently innovates to address Filipinos’ daily pain points. 

Ernest Cu, Globe President and CEO, announced the establishment of Globe’s AI Development and Enablement Group (AIDE), marking a significant stride towards leveraging Artificial Intelligence (AI) to enhance business operations, service delivery, and customer experience.

AIDE, which will formally start as a group on June 1, 2024, will spearhead Globe's AI initiatives, focusing on strategic AI planning, development, business integration, and governance.

“To sustain our competitive advantage, we must continuously innovate and adopt new technologies. The emergence of Artificial Intelligence (AI) signals a pivotal shift, promising to revolutionize the way we do business and serve our customers. We’ve begun to see AI’s impact by way of the different teams across Globe having ongoing initiatives to take advantage of its benefits, but it is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly,” said Cu.