Leaders of Globe and its affiliate GCash put the spotlight on the profound impact of Artificial Intelligence (AI) on fintech and customer service at a recent global conference. 

Ernest Cu, President and CEO of Globe, and Pebbles Sy, Chief Technology and Operations Officer of Globe’s affiliate GCash, took center stage at  Money20/20 Asia, which convened the region's financial ecosystem—banks, payments, startups, retailers, fintechs, and regulators—to explore fintech's present and future. 

Over three days in Bangkok, Thailand, attendees engaged in continuous activities, networking, and deal-making, inspired by world-class speakers from diverse sectors.

During a panel discussion, Cu and Sy delved into the current and future applications of AI within their respective organizations, as well as the technology’s broader implications for the country’s digital transformation.

Cu highlighted Globe's ongoing efforts to integrate AI into customer care, saying: "We're now moving into customer care using AI. A lot of it is really internal use, internal process, for things to become more efficient."