IKEA Philippines announced that they are looking to reduce the prices of some home essentials this year.

According to IKEA Philippines and Singapore country retail manager Gerard Jansen, they had started to slash some of their prices in 2023.

This is to help more Filipinos amid rising inflation.

"You know we’ve reduced I think 10 percent of our total range of products by at least 15 percent last year. 2023. It accounts for about 900 articles," he said.

"We will continue to support the many Filipino households, we are planning for 5 percent and a little bit more in 2024 to continue to reduce price, especially for those articles that are essential in every household," he added.

Among those covered include plates, spoons, forks, pillows, mattresses, clothes storage items, and study tables for children.

"So I think that will support the Filipino households through these difficult times. And then we will continue our journey with e-commerce, and I suppose when we reach a sufficient volume then we will continue to see if we can expand further with physical stores beyond Manila," Jansen said.

IKEA Philippines has revealed that their online store in the Philippines has already reached major cities like Davao and Iloilo.