THE Out-of-home Advertising Association of the Philippines (OHAAP) vows to have more 3D billboards as it has become the in-thing in advertising.

Showing a strong performance in 2023, the Philippine out-of-home (OOH) advertising industry said that they are expecting more ads this 2024. 

OHAAP Chairman Daryl Abueva said that he is optimistic that the industry willbe receiving more ad placements with the economy bouncing back from the pandemic.

“The placement compared to 2022 is significantly doubled because the ad mix of advertising is very much alive. Billboard has always been there. Now, we have 3D billboards,” Abueva said. 

Likewise, the industry is looking to investing in more 3D billboards with this becoming the new trend.

Abueva admits though that having placements in 3D billboards will require an extra cost compared to traditional and LED billboards, there seems to be a grwoin demand in the local scene.

Abueva said that a five-second spot starts at P5 million.

But suppliers are still limited in the Philippines, with the huge investment the immersive technology requires.

“LED is technology-based. Lahat ng bago, lahat ng new tech, pagpasok niyan, the cost is really insurmountable. When you place an ad sa 3D, it’s really expensive but effective,” Abueva said. 

According to OHAAP, they are looking at the increase in demand for static ads such as billboards, bus ads, and banners which are the more budget-friendly options for advertisers. 

A billboard placement per month costs as low as P30,000 to P2 million if placed along EDSA.