Strava, the app for active people, and Apple Fitness+ have forged an alliance to offer even more value, inspiration, and motivation to their subscribers.

The alliance will offer users enhanced integration, allowing them to track and share their Fitness+ workouts with their Strava community, including workout details, description and even music genre.

"January marks an important moment for Strava users as they look to stay motivated, build consistency, and get started on their goals in the New Year," said Zipporah Allen, chief business officer, Strava, which counts more than 135 million athletes in more than 190 countries.

"Strava and Apple share a commitment to supporting our joint users on their active journeys. We are excited to be working together to bring a new Fitness+ integration and a special offer to Strava subscribers to meet their fitness milestones in 2025 and beyond," he added.

Starting this January, workouts done in Fitness+ will appear in a user's personal Strava feed in a rich, redesigned way, helping users achieve their goals and celebrate wins with their community. Strava users who complete a Fitness+ workout will see an image and description—including episode number, trainer name, music genre, and key metrics—in their Strava feed, helping users track their progress and motivate each other.

THREE-MONTH TRIAL

As highlighted in Strava's 2024 Year in Sport: Trend Report, 84 percent of surveyed athletes prefer daily workouts that last an hour or less, making Strava and Fitness+ great fitness companions.

Strava users stay active in a variety of ways, and Fitness+ offers a wide range of workout and meditation types from 5 to 45 minutes, to complement and support performance in favorite sports and activities, no matter when or where users train.

Also, new and existing Strava subscribers in the United States, United Kingdom, Australia and Canada can redeem up to three months of Fitness+ at no cost. With this offer, users can access the largest library of 4K Ultra High Definition fitness and wellness workout and meditation content in the world, with over 6,500 Fitness+ workouts and meditations across 12 workout types.

Strava subscribers or users on a Strava trial on iOS can activate the free trial offer via the Strava app. Under the "You" tab, navigate to the gear icon, then select "Your Strava Subscription." From there, select Apple Fitness+ and follow the instructions to redeem the free trial. Free users on Strava can subscribe or start a free Strava trial to redeem this offer.

APPLE FITNESS PHOTO