Philippine alcoholic beverage company Tanduay Distillers, Inc. will build on its accomplishments from the past year by expanding its presence in the global market.
After enetering the Czech Republic and South Korea markets in 2024, plans are underway to establish brand presence in France, Italy, Spain, Denmark, the Nordic Region, and Latin America.
Entering 2025, Tanduay products are already available in Armenia, Australia, Austria, Belgium, Canada, Costa Rica, Georgia, Germany, Hungary, Luxembourg, Malta, New Zealand, People's Republic of China, Peru, Poland, Singapore, Taiwan, the Netherlands, United Arab Emirates, United States, and United Kingdom.
As Tanduay looks to add more years of excellence to its storied history, it continues to innovate while remaining true to its tradition of craftsmanship.
“We continue to strike the perfect balance between heritage and progress. This duality -- the fusion of tradition and modernity -- is at the heart of our campaign and allows us to connect with people, not only in the Philippines but around the world,” Lucio Tan Group and Tanduay Distillers, Inc. president Lucio Tan III said in a news release Friday.
Founded in 1854, Tanduay began as a small distillery in Hagonoy, Bulacan and has since grown into a global powerhouse.
Last year, Tanduay Double Rum received gold awards from the Beverage Testing Institute and the SIP (Spirits International Prestige ) Awards.
Tanduay Asian Rum Gold also won in the Best Buy Category of the Beverage Testing Institute and an Innovation Award at the SIP Awards.
Tanduay Asian Rum Silver was likewise bestowed gold awards at the San Diego Spirits Festival, while Especia Spiced Rum earned a gold and a Best in Category for Spiced Rum award at the New Orleans Spirits Competition.
Even Tanduay’s newest products, the Tanduay Reserve Rum 10 Years and the Tanduay Reserve Rum Overproof, received immediate recognition. The former won both a Master Medal and Taste Master Award, while the latter earned gold at the Asian Spirits Masters by The Spirits Business.
Last year, Tanduay again hosted the highly anticipated annual rum festival in partnership with the local government of Bacolod.
Now in its fourth year of celebrating the region’s quality sugarcane from which Tanduay rums are made, the festival held Culinaria, Mixology, and Flairtending competitions that highlighted the region’s best talents.
The Tanduay Negros Plant, located at the boundary of Bacolod City and Murcia town, employs more than 400.
The 30-year-old distillery manufactures up to 55,000 cases of rum daily.
Molasses, the primary material in making rum, comes from the sugarcane farms of Negros Occidental, the country’s top sugar-producing provinces.
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