SPICES and flavoring company Ajinomoto expressed confidence that they will be able to reach out to the upper class market in the country.

Koichi Ozaki, president of Ajinomoto Philippines said that they hope to sell more of its products.

So far, he said that based on their data,  they have reached 80 percent of households in the Philippines. 

"On average, each household would have at least 2 Ajinomoto products in their house," he said.

He stressed, however, that they still would like to boost their product portfolio in Philippine kitchens, particularly the "upper class segment." 

"However, we Ajinomoto Group has plenty of products in over the world, and the Philippines' economic situation is also changing dramatically, so that I think there is a potential,” Ozaki said.

He added that they recently launched their instant noodles a few years back.

Presently, they are exploring their frozen food business in the Philippines.