IBM Philippines said apart from the big businesses, micro, small, and medium enterprises (MSMEs) stand to benefit from the generative artificial intelligence (AI).

According to IBM, generative AI usually deals with the creation of images, music, speech, code, video, or text.

It is done through the interpretation and manipulation of pre-existing data.

IBM also said that the emerging technology is a help or boost for the productivity of business entities through various models, including knowledge assistants, customer service applications, and interpreting large volumes of data.

“One effort that we’re focusing on is addressing the need that, in order for companies to get started with AI, they would need a lot of capital or expenditure. We want to calibrate the solution according to their business needs and according to their affordability,” Jong Torres, IBM Philippines Technical Sales Lead, said in an interview over TV network GMA.

“We don’t want them to be overwhelmed with the costs. In fact, we want to put that not as a priority. The priority would be for us to understand how AI can help them in their business,” he added.