GS1 Philippines, the leading organization on local barcode standards, has officially launched GS1 Activate, a web-based service aimed at simplifying barcode generation and symbol creation for businesses, revolutionizing the retail supply chain through digitalization.
Launched during GS1 Philippines’ Annual Conference and General Membership Meeting on January 30, 2024, GS1 Activate streamlines the processing of generating barcode numbers and symbols for businesses, making product data and identification digitized and further improving the efficiency and visibility of supply and demand chains globally and across sectors.
GS1 Philippines targets to introduce GS1 Activate to over 30,000 retailers nationwide by the end of 2024. They are currently serving over 5,000 retailers.
“In an economy where the Philippines’ e-commerce market is estimated to reach $24 billion (approx. Php 1.3 trillion) through 2025, GS1 Activate is a game-changer. This new service revolutionizes business barcode generation, reducing the time required compared to traditional product identification methods and eliminating common errors, saving costs on label reprinting and minimizing the need for extensive personnel training,” said GS1 Philippines, and Philippine Retailers Association President Bobby Claudio said.
“By dramatically simplifying the process, GS1 Activate also enhances efficient data sharing, crucial for strengthening both local and global trade. This launch is a testament to our dedication to advancing digital integration within the Philippines' supply chain ecosystem, reinforcing our role in the global economy,” he added.
By adhering to GS1 standards and services, GS1 Activate enables businesses to achieve accurate product identification with global trade item numbers (GTINs) and seamless data sharing, enhancing customer service and operational efficiency. With GS1 Activate, businesses can easily obtain barcode numbers for their products, allowing for their global distribution. Additionally, the service provides expert guidance on printing and placing barcode symbols to ensure optimal scanning performance. By leveraging GS1 Activate to share product data, companies can expand their reach to retailers and marketplaces worldwide, enhancing the visibility and accessibility of their products on a global scale.
